Company news


Location:Home > News > Company news

News

Contact us

Add:Dongfan Industrial Zone, Henghe, Cixi City, Zhejiang Province

Tel:086-0574-63191191

Fax:086-0574-63191679

Company news


5G messaging business may harvest a market of 100 billion yuan

2020/11/10 9:43:50

At the "2020 China International Information and Communications Exhibition" held recently, Wu Huazhi, deputy general manager of the Converged Communications Division of China Mobile Internet Co., Ltd., said that China Mobile's 5G news has been open to trial commercial use for some customers in 15 pilot provinces. 5G messaging is one of the first 5G applications of China Mobile's 5G+ strategy. It will form an AaaS service (capability as a service) with "5G messaging + number + card".

    Wang Quan, Vice President of ZTE’s Telecom Cloud and Core Network Product Line, said at the meeting that ZTE has cooperated with more than 100 5G messaging service providers, covering finance, catering, industry, e-commerce, tourism, government affairs, transportation, Nine industries including media information and medical care cover nearly 200 companies in the industry.

    On April 8 this year, China Mobile, China Unicom, and China Telecom announced the joint launch of 5G messaging services. Compared with traditional short messages, 5G messages are multimedia and interactive services. They not only contain text and pictures, but also send videos, locations, and even complete payments. For example, in the 5G SMS conversation with 12306, users can quickly realize ticket reservation, payment, and change operations by sending voice or text, and clicking on keywords.

    Industry experts believe that the application prospects of 5G messages in the enterprise market are broader. Xiang Ligang, chairman of the Information Consumption Alliance, analyzed that 5G messages integrate text, pictures, images, and sounds, and establish a menu system. Short messages have become a comprehensive information system that can provide services through various means.

    Ge Qi, academic committee member of Pangu Think Tank, secretary general of the Digital Economy Research Center, and CMO (Chief Marketing Officer) of Dana Technology believes that the rival of 5G messaging is not WeChat, and "lightweight" applications are the main front. For example, finance, insurance, securities, e-commerce, etc. have very urgent needs for 5G news, and they all have problems such as high App installation costs and low frequency of customer use. In addition, application developers who need to rely on external Internet platforms are also very welcome to 5G news, because the customer service process is all controlled by themselves, customer relationships are all owned by them, and customer traffic is all benefited by themselves. 5G news will greatly improve industry enterprises and users Communication efficiency and experience between.

    How has the 5G messaging business progressed in the past six months? It is understood that China Telecom has invested several million yuan in 5G message research and development and operation, and is continuing to promote the development and testing of 5G message business with partners; China Unicom has launched commercial experiments in the early stage, and explored the opening of capabilities based on 5G messages. The 2022 Winter Olympics will build a three-in-one messaging platform to explore multiple 5G messaging application business scenarios such as tourism, shopping, ticketing, dining, and travel.

    From the perspective of the upstream and downstream of the industrial chain, according to Ge Qi, China Telecom, China Mobile, and China Unicom are currently cooperating with Huawei, ZTE, OPPO, vivo, Xiaomi, Samsung, Meizu, Hisense, Lenovo, Juphoon, Fengdong, etc. The partners jointly promote the nationwide commercial use of 5G news. Among them, the mainstream brands of Android smartphones have upgraded the 5G news UP1.0 version, Huawei EMUI8.1 and above support all lines, Xiaomi MIUI10.1 and above support all lines, OPPO has already put a number of mobile phones into the warehouse and launched the public version upgrade. Vivo has already put a variety of mobile phones into the stock market, and the customized terminals of China's three major operators have basically realized the full coverage of 5G news UP2.4 version.

    Fu Guoqiang, an expert from the Institute of Technology and Standards of the China Academy of Information and Communications Technology, said that small and medium-sized enterprises and small and medium-sized developers are the most important part of building a 5G messaging ecosystem. Engaging terminal enterprises to develop richer applications is the key to enriching the ecosystem.


Contact us


Add:Dongfan Industrial Zone, Henghe, Cixi City, Zhejiang Province

Tel:086-0574-63191191

Mobile:13906742399 15958871144

Fax:086-0574-63191679

E-mail:sy@xianghetx.com