China Telecom releases "three changes and innovation" channel development strategy

2020/11/9 14:43:32

On the afternoon of November 7th, on the occasion of the 2020 Tianyi Intelligent Ecological Expo, China Telecom held the "Channel Operation Digital Transformation Cooperation Forum" to have in-depth exchanges with industry chain partners to seek new opportunities for cooperation and development and create a new pattern of transformation and upgrading. The forum invited more than 500 representatives of partners to participate in the forum. China Telecom's Yingqiao platform and Star Podcast platform were simultaneously live broadcast online.

At the meeting, Wang Guoquan, deputy general manager of China Telecom Group Co., Ltd., spoke highly of the contributions of all parties in the industry to the digital transformation of channel operations, and put forward three proposals for the future development of industrial chain cooperation: First, facing smart homes, commercial complexes, and communities New market demands such as townships, 5G and pan-smart terminals will jointly expand new market space; the second is to cooperate with industry chain partners in terms of traffic interoperability, channel inter-advancement, industrial interconnection, and jointly enrich the new business formats of channels; third, use new chain operation mechanisms, New 5G edge computing technologies and new digital methods will jointly stimulate new industry momentum.

With the advent of the 5G era, online and offline channels are facing huge opportunities and challenges. Whether it is from the demand side of consumption upgrade or the supply side of structural upgrade, resources need to be effectively integrated in the cloud. Guo Yong, General Manager of Omni-channel Operation Center of China Telecom Group, put forward in his speech "Three Changes and Innovation, Leading the Development of China Telecom's Omni-channel Cooperation Road in the 5G Era" that China Telecom will actively promote the development strategy of three-change innovative channels in the future and announce all channels Five plans for ecological cooperation.

Three-change innovation: Actively adapt to changes, actively promote the three-change innovation of "store fission, operation fusion, and sales intelligence change", build a new digital marketing service system, provide channel solutions for partners, broaden channel boundaries, share channel value, and achieve multiple parties A win-win situation.

Five plans: carry out the ecological cooperation plan of hundreds of Internet partners, the cooperation plan of thousands of 5G+MEC smart business complex, the operation cooperation plan of thousands of China Telecom chain stores, the digital cooperation plan of 10,000 stores, and the double marketing cooperation plan of 10 billion resources. Promote the prosperity and development of channel ecology.

China Telecom released a double-season marketing policy, and cooperated with Huawei, Honor, OPPO, vivo, Xiaomi, Samsung, Xiaotiancai, Baihe, Lenovo, Meizu, OnePlus, ZTE, Putiantaili, Songlian, Ai Shide, Tianyin , Post and Telecommunications Equipment, Dixintong, Suning, Gome and other partners jointly launched the double-season marketing season 5G order. During the double festival, China Telecom gathered tens of billions of resources to use for user contract subsidies and channel sales incentives, to promote TOP manufacturers to strongly support and ensure the supply of 5G terminals, and to attract strong chains and retailers to actively participate in double festival marketing orders.